Feedback, through VOICE

What Memria Does

Memria blends the best of quantitative and qualitative feedback, providing a scalable solution that captures the nuances of what customers or stakeholders have to say, in their own voice.

Who uses Memria

Memria helps our partners use feedback strategically and efficiently.

Corporations

Companies use Memria to capture the voices of their customers or evaluate programs in a way that is more authentic and revealing than traditional surveys and more efficient than focus groups.

NGO's

Social justice organizations increasingly need to reflect the voices and experiences of their communities in order to achieve societal change.

Alumni Associations

Alumni Associations can use Memria to send out a call for stories across the alumni network and collect hundreds or even thousands of audio recordings with the click of a button.

Political Organizations

Political organizations can use Memria to get feedback from constituents in their own voices on key platform issues. Clips from stories can be integrated into existing media campaigns and outreach.

The Pricing Plan

Reinforce the reason why people use your product. Lead into the value of each plan before they proceed with their choice.

All plans include the following features as a standard of our product.

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Memria enables the collection and analysis of audio recorded qualitative feedback, at scale.

We help organizations literally hear what key stakeholders have to say, without the time and expense of doing in-person interviews and focus groups.

Case Study: Feedback Summit 2018

A very “meta” problem of getting feedback about the feedback movement

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THE CHALLENGE

The FBL team was looking for a way to collect feedback and experiences from the attendees of their annual Feedback Summit. They sought a solution that:

• Had more nuance and more of a “human element” than a survey would provide 

• Would allow them to collect audio recordings and photos from participants, both during and after the event

• Would enable easy sharing and distribution of the audio feedback to the community post-summit

THE SOLUTION

Memria provided the following tools to help FBL collect and distribute their “feedback stories”:

• Web-based platform for collecting, reviewing and sharing stories

• Story Booth setup at the conference

• “Roving Reporter” Chromebook that was used to collect stories “interview-style” at the reception and during breaks by FBL staff

• Story widget that the FBL team embedded into the post-summit blog post

• Audio clips extracted from stories, that the FBL team edited into a podcast

RESULTS

http://feedbacklabs.org/blog/feedback-radio-voices-from-the-feedback-community/

Memria helps you make more informed decisions

• Create a strategy informed by highly nuanced data
• Align marketing messaging with what customers actually say they want
• Hear from stakeholders about which programs, products or services are actually needed or are most effective

Memria helps you reduce risk

• Listen for things from your workers or supply chain that can cause reputational risk
• Reduce strategic or operational risk by hearing from your key stakeholders in their own voices
• Know if your new marketing campaign, program or product is going to fall on deaf ears. Listen to the voice of your customer.

Memria is flexible

• Use Memria internally to listen to employees, either for feedback or creating a library of institutional knowledge
• Use Memria with partners and suppliers to augment regular compliance audits
• Use Memria with customers to make sure your marketing messages and product development strategies are aligned with the market

QUALITATIVE

FEEDBACK

QUANTITATIVE

FEEDBACK

Surveys, online forms

Focus groups, interviews

• Scalable
• Structured data that's easy to analyze
• Inexpensive

• Highly nuanced
• Easier to derive meaning
• Personalized

Why Memria Works

Click the PLAY button above to listen to John Corrigan's feedback story, one of the feedback stories embedded into the Summit “highlights” blog post, using the Memria mini player.

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WHAT OUR CUSTOMERS SAY

“Memria cuts across this year’s Summit themes – ‘Equity and Inclusion’ and ‘Carrots, Sticks, and Tools’ – as a tool that enables organizations, institutions and social enterprises to literally hear the voices of people they may not otherwise be able to hear because of distance, cost, or power dynamics. Collecting these stories created a space for all feedback community voices to be heard.”

-Meg VanDeusen, Feedback Labs

QUALITATIVE

FEEDBACK